About blue ox media

History

Founded in 2016, we are a Minnesota business comprised of local individuals with decades of experience in the out-of-home advertising industry.

Mission

It is our mission to provide our clients with premium state of the art digital advertising to effectively reach key strategic areas of the Minneapolis-St. Paul metropolitan area.

Benefits of Digital Out-of-Home Advertising

Looking for a creative way to improve your marketing efforts? Look no further than Digital Out-of-Home advertising!

Outdoor advertising has been proven to be the most effective way for companies to reach consumers by creating truly organic impressions. Our advertisements cannot be skipped or fast forwarded through, and they do not rely on re-connecting with a customer who once visited your website.

The evolution of digital billboards has taken outdoor advertising to a whole new level. Advertisers can now enjoy the following benefits with digital:

Production Cost Savings- No more printing costs!
Short Lead Times- Ads can post in hours
Flexible Start Dates- Target specific times to begin your campaign
Multiple Messages- Enjoy the benefit of unlimited advertisements
CREATIVITY- Advertisers can tailor any ad campaign to fit their specific needs. You can post different copy on our digital signs based on time of day, day of week or even the temperature outside!

Connect with us today to learn more about the variety of ways we can help grow your business!

The Blue Ox Team

Tom McCarver - President & Chief Executive Officer

Tom McCarver has 24 years of experience in the Out of Home industry focusing on real estate, public affairs and executive leadership. His roles have included Vice President of Real Estate and Public Affairs for Clear Channel Outdoor/Minneapolis Division, President of the Minnesota Outdoor Advertising Association and Chief Operating Officer for Total Outdoor.

Tom formed Blue Ox Media Group in 2016 with the specific goal of developing high value out-of-home advertising assets in the Twin Cities market.

Steve Boynton - Chief Financial Officer & General Counsel

Steve received his J.D. degree from Hamline University School of Law in 1991. For the past 29 years he has assisted individuals and business entities with a variety of legal matters. Additionally, he has served as general counsel for several companies including Total Outdoor Corp, an outdoor advertising company based in Seattle, WA.

Steve joined Blue Ox Media Group as a Principal in February, 2018. His experience as a real estate lawyer and knowledge of governmental affairs make him uniquely qualified to establish Blue Ox Media Group as a preeminent outdoor advertiser in the Twin Cities market.

Scott Elliot - Executive Vice President of Sales

Scott Elliot oversees national sales for Blue Ox Media. He has 27 years of Sales and Management experience in the Out of Home (OOH) advertising industry including roles as President of Clear Channel Outdoor/Chicago division, Vice President of Sales for Branded Cites and Vice President of Sales for Wrapify. Throughout his career, he has sold a wide variety of OOH including large format digital and static signage, wallscapes, traditional bulletins and posters as well as on-vehicle advertising.

Gerrit Hooker - Director of Business Development

Gerrit Hooker manages the local sales efforts for Blue Ox Media. He has 9 years of experience in the Out of Home (OOH) advertising industry with Clear Channel Outdoor in Minneapolis/St. Paul. Additionally, he is a second-generation outdoor advertising sales representative following in the footsteps of his father who spent over 35 years working with local and national clients while at Naegele Outdoor & Clear Channel Outdoor.